Personal relationships: The currency of customer service

Personal relationships: The currency of customer service

In today’s increasingly digital world, personal relationships often get lost in the shuffle of e-mails and social media. However, current research emphasizes the importance of those relationships now more than ever. Why, you ask? Modern consumers have more choices now...

The EXTEND GROUP names new production manager

Saundra Server has been hired as production manager at the EXTEND GROUP, in charge of overseeing all day-to-day work coming in and out of the Evansville, Ind.-based marketing firm. She begins in her new role immediately. Server comes to the EXTEND GROUP from ERA First...

EXTEND PERFORMANCE creates website for BCA Bearings

EXTEND PERFORMANCE, an Evansville, Ind.-based marketing firm, is helping BCA launch its new brand, BCA Bearings, and line of products geared toward the automotive aftermarket by creating a new website – just in time for their appearance at the Automotive Aftermarket...