Content Still Reigns Supreme

Content Still Reigns Supreme

If you’ve been marketing online for very long, you’ve probably heard the phrase, “Content is King,” numerous times. In the past, the phrase referred to the importance of having a website filled with informative written content. Over time, the Internet has gotten...
How to Tailor Your Brand to a Millennial Audience

How to Tailor Your Brand to a Millennial Audience

When it comes to the generation that added “selfie” to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by...
What is a Content Marketing Strategy?

What is a Content Marketing Strategy?

Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...
Building your Brand: 5 Questions you Should be Asking

Building your Brand: 5 Questions you Should be Asking

Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand is a reflection of you and the people within your company. Clients will do their research before doing business...
Best Social Media Wins of 2015

Best Social Media Wins of 2015

Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...