Does Your Automotive Parts eCatalog Need a Makeover?

Does Your Automotive Parts eCatalog Need a Makeover?

The automotive aftermarket parts world continues to move with the times, but is your aging eCatalog keeping up? According to the Automotive Aftermarket Suppliers Association, as of the first quarter of 2019, more than 60% of the replacement parts purchased by home...
The Power of Training Your Consumers

The Power of Training Your Consumers

When it comes to automotive parts and equipment, you need to do more than just sell your products to your customers; you also need to educate them on how to use those products properly. If you sell primarily to an audience of automotive technicians, you’ll need...
Product Photography Best Practices

Product Photography Best Practices

Your products gain their reputation by performing beyond expectations once they arrive in your customer’s hands. However, first you need to get that person to click on the Add to Cart button. Your product images are crucial in snaring a shopper’s attention...
Importance of Positive Brand Building

Importance of Positive Brand Building

It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...
So, It’s a Catalog Malfunction

So, It’s a Catalog Malfunction

Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would bring it with him. I was kind of confused as to why this particular...