How to Tailor Your Brand to a Millennial Audience

How to Tailor Your Brand to a Millennial Audience

When it comes to the generation that added "selfie" to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by the number...

How the Demand for Training Benefits the Supplier

How the Demand for Training Benefits the Supplier

This is in-the-bay and online, high-level technician training.  This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...

Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...

What is a Content Marketing Strategy?

What is a Content Marketing Strategy?

Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...

Automotive Aftermarket Industry Insights

Automotive Aftermarket Industry Insights

Do You have a Brand? Or Just a Product? “Brand or product?” If you’re an aftermarket manufacturer, you may be thinking, “Yes, of course I have a brand; its name appears prominently on our building, on our website, our letterhead; it’s everywhere.” Well, here’s another...

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