by Shawn Collins | Oct 1, 2019
There has never been a better time for buyers and sellers of automotive parts to take advantage of the Amazon-powered aftermarket. Product listings for a wide spectrum of automotive components, accessories, and OEM parts are readily available. The accessibility of...
by Shawn Collins | Jun 16, 2017
Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would bring it with him. I was kind of confused as to why this particular...
by Shawn Collins | Jul 5, 2016
Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...
by Shawn Collins | Jun 15, 2016
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
by Shawn Collins | Jun 13, 2016
Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
by Shawn Collins | May 12, 2016
Do You have a Brand? Or Just a Product? “Brand or product?” If you’re an aftermarket manufacturer, you may be thinking, “Yes, of course I have a brand; its name appears prominently on our building, on our website, our letterhead; it’s everywhere.” Well, here’s another...
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