So, It’s a Catalog Malfunction

So, It’s a Catalog Malfunction

Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would bring it with him. I was kind of confused as to why this particular...
Importance of Domain Names

Importance of Domain Names

Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...
How the Demand for Training Benefits the Supplier

How the Demand for Training Benefits the Supplier

This is in-the-bay and online, high-level technician training.  This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
Automotive Aftermarket Industry Insights

Automotive Aftermarket Industry Insights

Do You have a Brand? Or Just a Product? “Brand or product?” If you’re an aftermarket manufacturer, you may be thinking, “Yes, of course I have a brand; its name appears prominently on our building, on our website, our letterhead; it’s everywhere.” Well, here’s another...

What’s the Going Rate for Going In-House?

The wild rollercoaster ride we call the automotive aftermarket has brands aggressively cutting costs—including marketing budgets. Some believe taking their marketing in-house is the way to save. Before making a move like that, you’ll want to check out the going rate...