Importance of Domain Names
Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...
How the Demand for Training Benefits the Supplier
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
Is Training a Justifiable Expense?
Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
Automotive Aftermarket Industry Insights
Do You have a Brand? Or Just a Product? “Brand or product?” If you’re an aftermarket manufacturer, you may be thinking, “Yes, of course I have a brand; its name appears prominently on our building, on our website, our letterhead; it’s everywhere.” Well, here’s another...What’s the Going Rate for Going In-House?
The wild rollercoaster ride we call the automotive aftermarket has brands aggressively cutting costs—including marketing budgets. Some believe taking their marketing in-house is the way to save. Before making a move like that, you’ll want to check out the going rate...Recent Posts
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