by Shawn Collins | Feb 2, 2016
As an aftermarket automotive component manufacturer, who is your customer? Is it the WD? The large channel distributor, maybe? My question is rooted in the twenty-five plus years I’ve spent in the automotive repair field. I believe that, yes, the WD, and large...
by Shawn Collins | Apr 3, 2015
The connected car, or wired car, is changing the way we drive and even the way we view our vehicles. But could it also change the way companies market to consumers? There are already apps that connect cars to smartphones, allowing owners to check things such as tire...
by Shawn Collins | Apr 11, 2013
Alliance Creates Marketing Technology Leader in the Automotive Aftermarket Industry The EXTEND GROUP, a marketing technology firm based in Evansville, Indiana, announces an agreement with ShowMeTheParts.com that brings the two companies into the forefront of emerging...
