by Shawn Collins | Jul 24, 2017
It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...
by Shawn Collins | Aug 10, 2016
Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND GROUP can help.
by Shawn Collins | Jun 16, 2016
When it comes to the generation that added “selfie” to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by...
by Shawn Collins | May 31, 2016
Children of the 80s know all too well that video killed the radio star. While mobile marketing may not be quite ready to topple the seemingly unstoppable juggernaut that is PC marketing, it is showing substantial gains as a recent ComScore whitepaper reveals that...
by Shawn Collins | Apr 13, 2016
Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand are a reflection of you and the people within your company. Clients will do their research before doing business...
by EXTEND GROUP | Apr 8, 2015
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...