by Shawn Collins | Mar 22, 2019
When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...
by Shawn Collins | Apr 1, 2018
Content marketing is revolutionizing the world of search engine optimization, but it can’t shift the paradigm alone. Content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create...
by Shawn Collins | Sep 13, 2016
Content marketing is necessary to increase name recognition for you and your community. However, content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create sharable, compelling, valuable and exciting content that community members want to talk to each other about.
by Shawn Collins | Aug 29, 2016
Creating good, shareable content can give you great exposure to put you and your county website on the map. There is an art to creating content that people are compelled to follow & share. Incorporate these tips into the next news article or post you write and...
by Shawn Collins | Jul 19, 2016
If you’ve been marketing online for very long, you’ve probably heard the phrase, “Content is King,” numerous times. In the past, the phrase referred to the importance of having a website filled with informative written content. Over time, the Internet has gotten...
by Shawn Collins | Jun 9, 2016
There is no doubt that video can be a highly effective marketing tool. Perhaps that’s part of the reason it is becoming so prevalent on the World Wide Web. Small businesses have been slow to embrace videos on their websites and in their marketing messages, but even...