Understanding Your Mobile Audience

Understanding Your Mobile Audience

You have your desktop website, and you have a very clear picture of what your community members looks like, but what about your mobile community members? The mobile audience is a completely different breed of animal, and in this day and age, you’d better know the key characteristics that define it.

What You Need To Know About Google’s Mobile First

What You Need To Know About Google’s Mobile First

Google’s mobile-friendly algorithm update went live on April 21, 2015. Despite the various monikers that have been pinned to this update, “Mobilegeddon” being one of the most popular, it could not have been that big of a surprise. With Branding Brand reporting that 43...
Mobile Matters: Top 3 Reasons Why You Need a Mobile App

Mobile Matters: Top 3 Reasons Why You Need a Mobile App

More than 1.75 billion people around the world are expected to use smartphones this year, and that number is only going to grow. If your business has resisted the pull of mobile so far, you may be fighting a losing battle. Read on to learn our top three reasons why...
Brand Building — A Compound Word Used to Describe Industry Cache

Brand Building — A Compound Word Used to Describe Industry Cache

Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
Multichannel Marketing: Why it Matters for Brands

Multichannel Marketing: Why it Matters for Brands

Effective sales are all about reaching, attracting, and retaining your customers. With the proliferation of channels, your customers could be anywhere. Trying to connect with potential customers in the retail environment, on Twitter, via email, over the radio or...