Why Your Business Listings Matter

Why Your Business Listings Matter

Business listings can be free advertising that works for you 24/7. Search engines, review sites, social media, and directories are all customer touch-points. If someone is searching for you, you need to be there. That’s just a start, however. Business listings play a...
Making Your Presence Felt Online — Websites Alone are Not Enough

Making Your Presence Felt Online — Websites Alone are Not Enough

Many people go into marketing online with the belief that is only takes building a website to make money. Unfortunately, the reality of it doesn’t quite play out that way. As if building a website isn’t a complex enough task, there are many other things you must do in...
What You Need To Know About Google’s Mobile First

What You Need To Know About Google’s Mobile First

Google’s mobile-friendly algorithm update went live on April 21, 2015. Despite the various monikers that have been pinned to this update, “Mobilegeddon” being one of the most popular, it could not have been that big of a surprise. With Branding Brand reporting that 43...
The New Wave of Social Media: Video

The New Wave of Social Media: Video

The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
Brand Building — A Compound Word Used to Describe Industry Cache

Brand Building — A Compound Word Used to Describe Industry Cache

Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
10 New SEO Strategies Necessary to Rank on Google

10 New SEO Strategies Necessary to Rank on Google

Web page content originally existed as nothing more than “bells and whistles”–flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find...