by Shawn Collins | May 4, 2016
Many people go into marketing online with the belief that is only takes building a website to make money. Unfortunately, the reality of it doesn’t quite play out that way. As if building a website isn’t a complex enough task, there are many other things you must do in...
by Shawn Collins | Mar 2, 2016
Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...
by Shawn Collins | Feb 25, 2016
#NOHASHTAGs? Our Race to the Top is not a matter of myopically gunning it to reach the summit first. As we make our way, our navigation strategy includes constantly surveying the Aftermarket terrain. And we see plenty of positives. But in an industry noted for its...
by Shawn Collins | Jan 13, 2016
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
by EXTEND GROUP | Apr 8, 2015
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...
by EXTEND GROUP | Mar 18, 2015
Social media is where your customers are, but you already knew that. What you may not know is that not all social media platforms are equal. Each site has its own user demographic, and while some do overlap, there are probably certain sites that are just not...
