Creating eCommerce Buyer Personas Empowers Marketing Efforts
Creating eCommerce buyer personas empowers marketing efforts, making them more successful. This article outlines what eCommerce buyer personas can do for marketing online.
Why Your Business Listings Matter
Business listings can be free advertising that works for you 24/7. Search engines, review sites, social media, and directories are all customer touch-points. If someone is searching for you, you need to be there. That’s just a start, however. Business listings play a...
Importance of Positive Brand Building
It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...
Does Your Community Know Who You Are?
By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge. As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television,...
Crisis Communication Tips for Social Media
There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...
The Heritage of Heritage – Building Community Relationships by Teaching
What skills will you pass to your children? What about adults who did not learn skills from their parents? Can you build better community relationships by teaching skills that an adult can pass down to their children? Yes, you can and that is the focus of this...Recent Posts
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