Why Now Is the Time to Improve Your Online Shopping Capabilities

by Shawn Collins | May 20, 2021

People love the convenience and ease of online shopping. Companies must have a simple and convenient online experience to be competitive.

Company Culture is Greater than Strategy

by Shawn Collins | May 3, 2021

Focus on engagement and company culture first. Then your strategic marketing campaigns will follow naturally.

What You Need to Know When Building a Mobile App Strategy for Your Business

by Shawn Collins | Apr 12, 2021

Mobile application development takes time and costs money. Before you invest the necessary resources, you need a mobile app strategy.

6 Mistakes Most Companies Make When It Comes to Website Design

by Shawn Collins | Mar 4, 2021

Avoid some of these common mistakes companies make in designing a site so you can build one that is optimized and ready for paying customers.

Creating eCommerce Buyer Personas Empowers Marketing Efforts

by Shawn Collins | Jan 6, 2021

Creating eCommerce buyer personas empowers marketing efforts, making them more successful. This article outlines what eCommerce buyer personas can do for marketing online.

Why Your Business Listings Matter

by Shawn Collins | Jun 5, 2019

Business listings can be free advertising that works for you 24/7. Search engines, review sites, social media, and directories are all customer touch-points. If someone is searching for you, you need to be there. That’s just a start, however. Business listings play a...