Creating eCommerce buyer personas empowers marketing efforts, making them more successful. This article outlines what eCommerce buyer personas can do for marketing online.
Business listings can be free advertising that works for you 24/7. Search engines, review sites, social media, and directories are all customer touch-points. If someone is searching for you, you need to be there. That’s just a start, however. Business listings play a...
It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...
By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge. As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television,...