What is a Content Marketing Strategy?

What is a Content Marketing Strategy?

Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...
Building your Brand: 5 Questions you Should be Asking

Building your Brand: 5 Questions you Should be Asking

Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand is a reflection of you and the people within your company. Clients will do their research before doing business...
Going Green: Bringing Green Living into your Community

Going Green: Bringing Green Living into your Community

Sustainable living is a lifestyle that extends far beyond the family recycle bin. While reducing your own ecological footprint (or your family’s) is a good start, it really takes a community-wide effort. Confining green living to the narrow scope of just your own...
Making Visual Content Work for Your Brand

Making Visual Content Work for Your Brand

Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
When the Yelpers are Harsh: How to Handle Negative Reviews

When the Yelpers are Harsh: How to Handle Negative Reviews

Social media is a fantastic way to market to customers, engage them, and build your brand through customer connections. However, the road isn’t always a rose-covered path; occasionally there will be some thorns and brambles to get through. When customers are unhappy...