How the Demand for Training Benefits the Supplier

How the Demand for Training Benefits the Supplier

This is in-the-bay and online, high-level technician training.  This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
Supporting Your Consumers By Supplying In-Depth Category Training

Supporting Your Consumers By Supplying In-Depth Category Training

Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...