The Power of Training Your Consumers

The Power of Training Your Consumers

When it comes to automotive parts and equipment, you need to do more than just sell your products to your customers; you also need to educate them on how to use those products properly. If you sell primarily to an audience of automotive technicians, you’ll need...
How the Demand for Training Benefits the Supplier

How the Demand for Training Benefits the Supplier

This is in-the-bay and online, high-level technician training.  This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...