by Shawn Collins | Mar 22, 2019
When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...
by Shawn Collins | Jun 27, 2016
Google is constantly making changes to the way they do things with Search Engine Optimization, but have left the text ads associated with Google AdWords largely unchanged since their launch. That’s about to change – and it means great things for businesses that have...
by Shawn Collins | Apr 6, 2016
According to the global information resource, NPD Group, the automotive aftermarket industry grew to $14.6 billion in 2015, with dollar sales increasing by 3.9%. The aftermarket’s robust performance is attributed to record sales of used cars—nearly 40 million were...
by Shawn Collins | Mar 14, 2016
Google’s mobile-friendly algorithm update went live on April 21, 2015. Despite the various monikers that have been pinned to this update, “Mobilegeddon” being one of the most popular, it could not have been that big of a surprise. With Branding Brand reporting that 43...
by Shawn Collins | Mar 2, 2016
Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...
by Shawn Collins | Jan 6, 2016
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...