What You Need To Know About Google’s Mobile First

What You Need To Know About Google’s Mobile First

Google’s mobile-friendly algorithm update went live on April 21, 2015. Despite the various monikers that have been pinned to this update, “Mobilegeddon” being one of the most popular, it could not have been that big of a surprise. With Branding Brand reporting that 43...
Best Social Media Wins of 2015

Best Social Media Wins of 2015

Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...
Mobile Marketing Predictions for 2016

Mobile Marketing Predictions for 2016

In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
4 Trends to Watch Out For in Mobile Technology

4 Trends to Watch Out For in Mobile Technology

With mobile usage skyrocketing within the United States and across the globe, it shouldn’t come as a surprise that the landscape as we know it is undergoing a rapid and dramatic transformation. Researchers estimate that mobile payments in Saharan Africa alone...
Are Private Networks the Future of Social Media?

Are Private Networks the Future of Social Media?

Private social networks are a small but growing trend in 2014, and they’re poised to change business presence on social media by making it much more challenging to reach and influence users. The EXTEND GROUP is actively monitoring the growth of these new...