Selling products on eBay can be lucrative and fun, but it’s critical to optimize your listings to stay ahead of the competition. Optimization covers many facets of your listings that range from using high-quality photos and content to maintaining a positive selling history. Following these best practices will give you the optimal chance to meet your goals and increase sales.
Hone Your Content
Product descriptions, specifications, and supplemental information are important to buyers. You should hone your content by providing enough information to support purchasing decisions. The content should be written at a level that can be understood by most shoppers. It should also be search engine optimized, containing the right number of keywords. Providing the right type of text can make you look more competent and trustworthy to potential buyers.
Provide High-Quality Pictures
Photos of your product are among the most important selling features of your listing. They give your customers a clear image of size, shape, color, and quality. Accordingly, it is important to include multiple photos of your product from different angles, to give your customers confidence in their purchasing decision. If there are any defects associated with your product, you need to include those photos as well. Multiple high-quality photos will build credibility with customers and spark purchasing decisions.
Select the Right Selling Format
To get the most money for your product, you need to select the right selling format. You can choose between an auction-style format, with a reserve, and a fixed priced listing. If you expect there to be a lot of interest in your listing or if you are not sure how much the product is worth, then you can use the auction-style listing. If you know the value of your product and are confident you can get that price, you can list your product for a fixed amount. Selecting the right selling format will maximize your profit.
List in the Right Category
There is a myriad of categories and sub-categories on eBay that are designed to help customers shop efficiently. While this catalog structure can help direct customers to your listings, it can also hurt your listings if they are not categorized correctly. Whether you are selling antiques, collectibles, or t-shirts, you need to list your product in the right category for optimal results. Reviewing your past sales listings and the current market environment are the best ways to determine the right category.
Maintain a Positive Selling History
Credibility is important when buyers are deciding whether to purchase from you or another online seller. As such, your customer reviews and ratings are of the utmost importance. To maintain these ratings, you need to meet or exceed customer expectations. The photos and descriptive content you provide must accurately reflect what you’re selling. It is also important to package your product correctly and to be timely when mailing products to customers. Optimized eBay listings have the power to increase sales, cash flow, and propel online business to the next level of success. Follow these best practices to stay one step ahead of the competition. We have the experience and insight into eBay listings to help you perfect your eCommerce initiatives. Contact us today to learn how we can help accelerate your online sales and boost brand recognition.