EXTEND PERFORMANCE, an Evansville, Ind.-based marketing firm, is helping BCA launch its new brand, BCA Bearings, and line of products geared toward the automotive aftermarket by creating a new website – just in time for their appearance at the Automotive Aftermarket Parts Expo (AAPEX) show in Las Vegas, Nevada on November 5-7.

“EXTEND PERFORMANCE is excited to be an important part of the BCA Bearings launch,” said Shawn Collins, founder and CEO of the EXTEND GROUP, the parent company to EXTEND PERFORMANCE. “The new website gives customers a better, simpler way to search for parts, even from the homepage.”

BCABearings.com is a responsive design website, created to load on PCs, smartphones, and tablet devices, and is integrated with BCA’s catalog on ShowMeTheParts.com. Website visitors can look up parts by part number, vehicle identification number (VIN), or vehicle year, make, and model. The site is optimized for search engine queries and employs a user-friendly content management system, allowing for updates and additions to be made quickly and easily.

“It’s one more example of our cutting-edge catalog design capabilities, and it increases the visibility and reputation of EXTEND PERFORMANCE as a real marketing solution for the automotive aftermarket industry,” Collins said.

Established in 1897 as the Star Ball Retainer Company, BCA is now the leading supplier of OEM-quality hub assemblies. In 1996, BCA manufacturing facilities and brand were acquired by NTN Bearing Corporation of America. BCA products are manufactured at the NTN factory in Macomb, Ill.

EXTEND PERFORMANCE, an arm of the EXTEND GROUP, develops creative marketing solutions for its customers in the automotive aftermarket and performance aftermarket industries.

The EXTEND GROUP is a network of experienced designers, writers, marketing strategists, and technology professionals who specialize in the development of online businesses and other forms of branding. Located in Evansville, Ind., the EXTEND GROUP strives to provide simple and elegant solutions to complex problems relating to environments, devices, services, and systems.

For additional information, please contact the EXTEND GROUP at (812) 205-2106 or info@theEXTENDGROUP.com.