Social media marketing is very important today. There is no faster way to get the word out about a new promotion and reach new customers than by using the social media networks. However, it is important that marketers do not neglect the other available marketing options too. One of the most beneficial marketing methods is used less today because it seems “old-fashioned.” Discover four reasons why email marketing is still an influential way of reaching customers.
- Easily Customize Your Campaign – Unlike a social media post that is displayed to everyone the exact same way, you can send custom messages that will help boost your business. Send a message to one or thousands with the click of a button. You can set up macros and fill in the blank postings that will make it easy to personalize the message too. Customization doesn’t have to take too much of your time.
- Provide Long Form Information – Social media is great for quick messages, but how much can you really share in only 140 characters? If you have a long message to share, email is the perfect format. This is especially important for businesses that have a new product or service to advertise—you want your potential customers to understand what you have to offer so they can make the choice to work with you.
- Take Advantage of Multi-Media Marketing – Today’s email programs make it easy to include photos, images, graphs and even videos. You are not limited to just the written word. Email gets the word out in a very vibrant and unique way.
- Email is Highly Professional – Many business executives don’t use social media for important communications because it is not as secure or for other reasons. Sending an email can help you reach all professionals. After all, can you think of an executive that doesn’t check his or her email on a daily basis?
As you can see, email marketing still has a place in today’s social media-driven lifestyle. If you have questions on how you can tailor email marketing techniques to work for your business contact us at EXTEND GROUP and let us work with you!