EVANSVILLE, INDIANA—EXTEND PERFORMANCE, the complete, automotive-focused marketing communications branch of the EXTEND GROUP, reports significant progress in its manufacturer-supported training initiative, Technician.Academy. Shawn Collins, Founder and CEO of the Evansville, Indiana-based EXTEND GROUP, announces T.A is partnering with these five schools:

  • Jefferson College, Hillsboro, MO
  • Frontier Community College, Fairfield, IL
  • Kaskaskia College, Centralia, IL
  • College of DuPage, Glen Ellyn, IL
  • Owensboro Technical College, Owensboro, KY

According to Collins, “As millennials, today’s technicians are extremely tech-savvy, in addition to being very brand loyal. However, their loyalty must be earned. Technician.Academy will procure respect for the brands represented in each category through manufacturer-specific, pro-to-pro training. This includes training in the classroom, in the shop, and 24/7 online. We’re very proud, and fortunate, to be working with the automotive professionals at such highly regarded schools.”

Chuck DeBernardi, Automotive Technology Program Coordinator, at Kaskaskia College, explains the impact of manufacturer-supported training:

“I have come to appreciate the manufacturer training in our automotive program. The insight that an expert manufacturer trainer can bring is exactly what today’s future automotive technician needs. I have sought out manufacturer trainers for the automotive program anytime we go to trade shows, or requested trainers through parts stores. I also believe that when the student makes a product quality connection early in their career, it can build product and brand loyalty. When someone from the manufacturer takes interest in the students’ education it makes a big impression. Let’s face it, they are the future of the Automotive Repair Industry!”

While Technician.Academy is moving forward with scheduled classes, there are still opportunities for brands interested in participating to complete the RFI and vetting process. For the RFI and Information, visit Technician.Academy.

For more information, please contact EXTEND PERFORMANCE at 855.306.8818 or [email protected].