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While the digital takeover has given rise to various new forms of online marketing, sometimes the basics still prevail and can work wonders for your business. It is definitely worth taking a look at these traditional and not-so-traditional marketing techniques that your business should consider implementing if it wants to stay ahead of the competition.
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Hosting events for your business is an age-old marketing tactic that has stood the test of time for good reason. Nothing quite compares with in-person interaction when it comes to developing brand awareness. Events are prime opportunities to create personal connections, drive brand promotion and share your mission statement with potential customers. While the online world provides unparalleled convenience, there is a certain segment of the population that will always respond better to live interaction.
The modern-day equivalent to the radio show, the podcast is a rapidly growing marketing tool that appeals to those who prefer to hear ideas discussed rather than read or watch videos. Much of their rise in popularity stems from continuing technological enhancements that allow listeners to access them any time they want, and on any type of audio device. They are the perfect source of entertainment and information for commuters and anyone who spends a lot of time driving. Most importantly, however, podcasts provide a different and unique connection with the listener that allows businesses to share information, advice, and products.
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When it comes to the generation that added "selfie" to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by the number...
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