Content Still Reigns Supreme

Content Still Reigns Supreme

If you’ve been marketing online for very long, you’ve probably heard the phrase, “Content is King,” numerous times. In the past, the phrase referred to the importance of having a website filled with informative written content. Over time, the Internet has gotten...

How to Tailor Your Brand to a Millennial Audience

How to Tailor Your Brand to a Millennial Audience

When it comes to the generation that added "selfie" to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by the number...

What is a Content Marketing Strategy?

What is a Content Marketing Strategy?

Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...

Building your Brand: 5 Questions you Should be Asking

Building your Brand: 5 Questions you Should be Asking

Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand is a reflection of you and the people within your company. Clients will do their research before doing business...

Best Social Media Wins of 2015

Best Social Media Wins of 2015

Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...

The New Wave of Social Media: Video

The object of your marketing campaign is to reach your target market on their turf. Whether it's radio, television, or through direct marketing, you must cater to your audience's preferred method of receiving information. With an astounding 58% of Americans being...

Brand Building — A Compound Word Used to Describe Industry Cache

Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...

10 New SEO Strategies Necessary to Rank on Google

Web page content originally existed as nothing more than "bells and whistles"--flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find specific...

Brand Development via Content Marketing

Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....

Building a Brand that Truly Reflects Who You Are

While there may be dozen of tips of how to build a brand, attempting to follow each and every one of them could invite confusion, chaos and a killer headache. Instead of trying to incorporate gads of micro-tips into your brand strategy, you’re likely to remain truer...

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