Does Your Automotive Parts eCatalog Need a Makeover?

Does Your Automotive Parts eCatalog Need a Makeover?

The automotive aftermarket parts world continues to move with the times, but is your aging eCatalog keeping up? According to the Automotive Aftermarket Suppliers Association, as of the first quarter of 2019, more than 60% of the replacement parts purchased by home...

The Power of Training Your Consumers

The Power of Training Your Consumers

When it comes to automotive parts and equipment, you need to do more than just sell your products to your customers; you also need to educate them on how to use those products properly. If you sell primarily to an audience of automotive technicians, you'll need to...

Product Photography Best Practices

Product Photography Best Practices

Your products gain their reputation by performing beyond expectations once they arrive in your customer's hands. However, first you need to get that person to click on the Add to Cart button. Your product images are crucial in snaring a shopper's attention and...

Why Email Still Matters in 2019?

Why Email Still Matters in 2019?

You may have heard the whispers on the edge of Internet marketing circles proclaiming email marketing is ready to be put out to pasture. Don’t buy it for a minute. At least not according to Forbes who believes that email marketing is alive and well, even utterly...

Top Marketing Trends of 2018

Top Marketing Trends of 2018

The world of digital marketing is always changing- making prediction analytics a high commodity in the industry. We’re always looking ahead, trying to anticipate coming trends. Too frequently, we fail to reexamine the past. We all know that history repeats itself....

Why Your Business Listings Matter

Why Your Business Listings Matter

Business listings can be free advertising that works for you 24/7. Search engines, review sites, social media, and directories are all customer touch-points. If someone is searching for you, you need to be there. That’s just a start, however. Business listings play a...

Best Social Media Wins of 2018

Best Social Media Wins of 2018

Social media is changing. Today's consumer spends more time than ever on social media, and they're craving more direct relationships with each other as well as the brands they follow. Here are a few brands that were able to really strive in this new environment....

Online Predictions for 2019: Nine Things You Need to Know

Online Predictions for 2019: Nine Things You Need to Know

When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...

Importance of Positive Brand Building

Importance of Positive Brand Building

It’s never too early to begin building a better brand for your business. It can, unfortunately, be too late to do so, though. Building a brand is about much more than making sure everyone knows your name – though that’s certainly important. It’s also about creating a...

So, It’s a Catalog Malfunction

So, It’s a Catalog Malfunction

Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would bring it with him. I was kind of confused as to why this particular...

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