Building your Brand: 5 Questions you Should be Asking

Building your Brand: 5 Questions you Should be Asking

Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand is a reflection of you and the people within your company. Clients will do their research before doing business...
Brand Development via Content Marketing

Brand Development via Content Marketing

Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
Building a Brand that Truly Reflects Who You Are

Building a Brand that Truly Reflects Who You Are

While there may be dozen of tips of how to build a brand, attempting to follow each and every one of them could invite confusion, chaos and a killer headache. Instead of trying to incorporate gads of micro-tips into your brand strategy, you’re likely to remain truer...