Content marketing is necessary to increase name recognition for you and your community. However, content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create sharable, compelling, valuable and exciting content that community members want to talk to each other about.
Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND COMMUNITY can help.