Does Your Community Know Who You Are?

Does Your Community Know Who You Are?

By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge. As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television,...
Build Your Community Brand

Build Your Community Brand

Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND GROUP can help.

Crisis Communication Tips for Social Media

Crisis Communication Tips for Social Media

There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...
Best Social Media Wins of 2015

Best Social Media Wins of 2015

Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...