By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge.
As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television, administrations are saving advertising money and spending their dollars more equitably by using their website and social media to reach the community, as well as making information easily accessible online.
With facts like: YouTube reaches more adults ages 18-34 than any cable network, and that social media has taken over pornography as the number one activity on the internet, it is no wonder more and more county sheriffs are becoming more serious about social media.
Be Ahead of the Curve
Social media is diversifying. While most people think of Facebook and Twitter as the biggest social media platforms — and they are — others are catching up. Google+ for example. While Google+ is the closest to catching Facebook, Pinterest is the fastest growing social media network. LinkedIn is the most popular network for users over 55, and last year this demographic increased 100 fold.
This expansion means there are a larger number of avenues for sheriff offices to use to connect with their community. Those using social media to connect are reaping the benefits. Some of those benefits are:
- Increase in community awareness
- Increase in Sheriff name recognition
- Positive reputation for Sheriff, office, and community
Mobile Marketing is here Today!
In just the last two years, the number of users accessing the internet via mobile devices has increased 60% to 818.4 million people. It should be noted that there is a direct correlation between an increase in mobile internet traffic and a decrease in internet traffic on desktops and laptops. If that trend continues, social media for mobile devices could eventually be the most dominant communication tool in the industry.
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