EXTEND PERFORMANCE, a marketing group tailored to the automotive and performance aftermarket industries, received six Car Care Council Women’s Board Automotive Communications Awards at this year’s AAPEX (Automotive Aftermarket Products Expo) in Las Vegas, NV. “We’re thrilled and honored to be given this recognition,” states Shawn Collins, Founder and CEO of EXTEND PERFORMANCE. “These awards represent the culmination of our team’s hard work and dedication to those affiliated with the automotive industry and getting them the information they need in formats that are effective and easy to navigate.”

AAPEX is the premier global event representing the $356 billion global aftermarket auto care industry. Each year at AAPEX, The Car Care Council Women’s Board grants awards to the companies and agencies that provide automotive information to consumers and trade professionals through advertising, marketing merchandising and/or effective PR. EXTEND PERFORMANCE was awarded Best Website, Best Facebook Customization and Best Car Care Clinics for their new Technician.Academy initiative; Best Website and Best Facebook Customization for MotoRad; and Best Newsletter to Customer for their own Race To The Top newsletter.

The Car Care Council Women’s Board is comprised of professionals from all aspects of the auto care industry and provides opportunities, education and career leadership to women in the auto care industry. The awards are also supported by The Automotive Communications Council (ACC), an organization made up of marketing and communications professionals in the Automotive Aftermarket Industry.

EXTEND PERFORMANCE strives for excellence in the automotive aftermarket industry. Their success is evident through their multitude of awards for themselves and their clients. After winning six awards at AAPEX 2015, they were excited to follow that up with six more this year.