Trade shows: To exhibit… or not?

Are trade shows worth the effort or a waste of resources? Depending on your strategy going into a trade show, the answer to that question will vary. No matter the circumstances, one thing is true: trade show exhibits shouldn’t be undertaken “just because.” They can be...

EXTEND PERFORMANCE to exhibit at 2013 SEMA Show

EXTEND PERFORMANCE will make an appearance at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., scheduled for Nov. 5-8 at the Las Vegas Convention Center. The SEMA Show is the premier automotive specialty products trade event in the...